"FARM Rio is a Brazilian fashion brand known for its colorful and playful designs, particularly featuring floral prints and a vibrant, nature-inspired aesthetic. Founded in 1997 by Kátia Barros and Marcello Bastos, it initially started as a small market stall in Rio de Janeiro before expanding to over 100 stores across Brazil and internationally. The brand is now part of Grupo Soma, Brazil's largest fashion retail group."